Juan Roig Alfonso (Valencia, 1949) is a Spanish businessman.

His parents Francisco Roig Ballester and Trinidad Alfonso Mocholí Mercadona founded Mercadona in 1977.

His  brothers are Francisco and Fernando Roig.

Juan Roig  is known for being the CEO of Mercadona, he holds a degree in Economics and Business from the University of Valencia and PADE by the IESE.

In June 2007 he received the Doctor Honoris Causa by the UPV. He has been president of the Institute for Family Business and currently is vice president of EDEM, honorary president of AECOC and founding member of CEC.

The Ministry of Industry, Tourism and Commerce has recognized his career with the 2009 Prince Philip Award for Business Excellence.



He holds the High Distinction of the Generalitat Valenciana and has recently been named Son of the City of Valencia.


He is the largest shareholder in Mercadona.


promotes entrepreneurship through the School of Entrepreneurs EDEM.

Lanzadera y Angels Capital a  financial and educational support to young entrepreneurs





Charity & Foundations

Fundación Trinidad Alfonso.Supporting sports and athletes with its Foundation Trinidad Alfonso



Juan Roig and Hortensia Herrero met in October 1968 at the Faculty of Economics of the University of Valencia. Five years later, the couple married in the military church of Santo Domingo.

Children : Amparo, Hortensia and the twins Carolina and Juana.

Hortensia Herrero is a great lover of the city of Valencia and its traditions. Hortensia Herrero and her 4 daughter are lovers of  jewelry and fashion.

Real Estate

Lives in Valencia

Sport Largest  shareholder in Valencia Basket Club.

Super Cars unknown

Super Yachts unknown


[gravityform id=”4″ name=”Contact this Billionaire”]

[widget id=”rss-2″]



Updated on April 8, 2015 at 12:00 am


Contact Information

View Listings
stefan katafai
  • stefan katafai

Enquire About This Property

0 Review

Sort by:
Leave a Review

Leave a Review

Compare listings

stefan katafai
  • stefan katafai